I am the humble servant of a non-profit organization and have never really aspired to be a high-powered corporate public-relations man. But today I’m going to step into that role and offer some free advice to Lowe’s Home Improvement and any firm facing the threat of a boycott from fundamentalist zealots.
My advice is simple: Ignore them. When you ignore them, nothing happens. When you cave in to them, lots of things happen – all of them bad.